Creator Hub
Making content creation easier.
A virtual world built around user-generated content.
Most popular types of experiences in the platform:
- Social Spaces for Events
- Games
- Art Galeries
- Virtual Stores
The quality of those experiences depends on the tools available to creators.
Problem
Web Editor
Legacy Editor
VS Code Extension
CLI
Creators had multiple tools to build content,
but it wasn’t clear which one was best for everyone.
Improving each tool wouldn’t bring more clarity.
Strategy
Focus all development efforts on one main path for creators.
Solution
Decentraland
Creator Hub
Main focus:
- One place to get started
- Support visual and code-based creation
- Spend less time maintaining different tools and more time building new features
Improvements
Management
Local scene management
Create Scenes from Templates
Creation
Improved gizmos and viewport
Scene Script Management
Smart Items system
Live-Ops Tools
Publishing
Scene Optimization
Multi-scene worlds
Impact
Number of Creator Hub users
vs. the rest of the active creators
Creator Hub
Other workflows
Became the most used creation tool within 4 months
New creator features were quickly adopted
Total Scene Creators vs. Creator Hub Creators
Legacy Web Editor vs. Web Editor vs. Creator Hub
(Number of created projects)
Direct User Feedback
Learnings
A clear main path is more effective than multiple ones
Better creator tools lead to better experiences
Reducing fragmentation improves user experience and internal team alignment
My Role
Senior Product Designer
End-to-end ownership of the creator tooling experience
Design strategy
Collaboration with Product and Engineering
Interaction design, workflows, and information architecture
Creator research and community feedback analysis
Thank you!
Decided to add some animals to the scene
— JudasJudas (@iamjudasjudas) August 13, 2025
Press a button,
Animals escape,
bring them back one by one
and then
YOU WIN.
The #Decentraland Creator hub allows you to make any item 'smart'
Now to see if I can add a wearable claim for those who capture all the animals. pic.twitter.com/yHe4YTmxTb
Creator Hub
Making content creation easier.
A virtual world built around user-generated content.
Most popular types of experiences in the platform:
- Social Spaces for Events
- Games
- Art Galeries
- Virtual Stores
The quality of those experiences depends on the tools available to creators.
Problem
Web Editor
Legacy Editor
VS Code Extension
CLI
Creators had multiple tools to build content,
but it wasn’t clear which one was best for everyone.
Improving each tool wouldn’t bring more clarity.
Strategy
Focus all development efforts on one main path for creators.
Solution
Decentraland
Creator Hub
Main focus:
- One place to get started
- Support visual and code-based creation
- Spend less time maintaining different tools and more time building new features
Improvements
Management
Local scene management
Create Scenes from Templates
Creation
Improved gizmos and viewport
Scene Script Management
Smart Items system
Live-Ops Tools
Publishing
Scene Optimization
Multi-scene worlds
Impact
Number of Creator Hub users
vs. the rest of the active creators
Creator Hub
Other workflows
Became the most used creation tool within 4 months
New creator features were quickly adopted
Total Scene Creators vs. Creator Hub Creators
Legacy Web Editor vs. Web Editor vs. Creator Hub
(Number of created projects)
Direct User Feedback
Learnings
A clear main path is more effective than multiple ones
Better creator tools lead to better experiences
Reducing fragmentation improves user experience and internal team alignment
My Role
Senior Product Designer
End-to-end ownership of the creator tooling experience
Design strategy
Collaboration with Product and Engineering
Interaction design, workflows, and information architecture
Creator research and community feedback analysis
Thank you!
What about all those smaller improvements that are important but difficult to prioritize?
AI-assisted workflows helped us deliver them faster while keeping Product Thinking at the center of every decision.