Expert users are able to thrive using 100% free options.

Some Average users would probably pay for a better experience without watermarks.

Beginner users that are willing to pay will mostly do it for additional content.

Streamers in general are more inclined to use Windows vs. MacOS in part thanks to its better management of audio sources.

While mobile devices are totally capable of displaying a virtual avatar and tracking their movements, Mobile VTubing is less common than Desktop.

Because of how phones and tablets handle screen sharing and multitasking, Mobile VTube apps require OBS features to match up their Desktop counterparts.

Nice 2D Avatars could be very expressive but difficult to create and set up. The often require external tools to transform an image to a ready to use avatar.

There is a limited number of free or paid 2D avatars that can be downloaded and used.

3D avatars are easier to use. Users can import almost any model.

DCL avatars are already 3D.

In-app marketplaces are the easiest way to add new content and help app monetization.

Being able to import external assets marks the difference between casual users and those building a digital identity.

Importing assets doesn’t seem to compete with the use of in-app content for average to beginner users that are less likely to sideload files.

Lip sync and head movements help establish a connection between the virtual avatar and the real person behind it.

Built-in animations are more effective when used alongside tracked movement.

Webcam based motion tracking may be less accurate but is accessible to almost all users.

VR and tracking devices are too niche.