TU Wallet
Designing trust in a regulated financial product.
Most crypto products are designed for people who already understand crypto.
Our audience didn't.
Target Audience
Investors
Existing Telefónica customers
Traders
Self-custody enthusiasts
Users looking for a safe and familiar experience
Advanced Web3 users
Crypto beginners
Challenge
For many users, crypto felt intimidating.
The challenge was to help people feel confident using a system they didn't fully understand.
Solution
A crypto wallet
and payments app
designed to make digital assets approachable
for mainstream users.
iOS
Android
Built on top of
infrastructure
Design Principles
Information Architecture
The app was structured around what users wanted to do with their money.
Balance
Add Balance / Manage Currencies
Send / Receive
Withdraw Balance
Activity
Search / Filter Operations
Review
Repeat Operation
Pay
Activate Card
See Card Info
NFC Payments
Familiarity
Balances are shown in local currency first so users can understand the value of their assets.
Predictability
Show consequences before confirmation.
Let users know what will happen before they continue.
At the time, many crypto products were designed for existing crypto users.
TU Wallet was designed for everyone else.
Mainstream Adoption
People trust new products when they understand what they can do and feel confident using them.
My Role
Senior Product Designer
End-to-end ownership of all user flows
Collaboration with Product, Engineering, Security and Compliance
Contributor to the Telefónica Design System and TU rebranding
Thank you!